BA (Hons) Marketing and Public Relations (Foundation Business)

BA (Hons) Marketing and Public Relations (Foundation Business) — this programme offers an exciting immersion into the world of strategic marketing and communications. Students gain fundamental knowledge in marketing, advertising, public relations, and digital communication techniques. The programme is designed to meet the demands of today’s industry and equips students with practical skills needed to succeed in the dynamic world of branding and communications. Students also have the opportunity to learn innovative public relations techniques, digital promotion strategies, and how to develop and implement successful marketing campaigns.

Graduates of the BA (Hons) Marketing and Public Relations (Foundation Business) programme can pursue careers in the following professions:

• Marketing Manager – overseeing and implementing marketing strategies.
• Public Relations Specialist – managing communication and public image for organizations.
• Digital Marketing Specialist – excelling in online promotion and social media campaigns.
• Advertising Executive – working in advertising agencies to create and manage campaigns.
• Brand Manager – focusing on brand development and management.
• Market Research Analyst – conducting market research and data analysis to support business decisions.

And other related professions!

Upon successful completion of the undergraduate programme, students become holders of an international diploma recognized worldwide!

Examination Subjects: Mathematics, English

Language of Instruction: English

Mode of Study: Full-time

Duration: 1 year Foundation + 3 years Undergraduate Programme (total 4 years)