Marketing

Marketing is an undergraduate degree in higher education that teaches students the theoretical and practical aspects of marketing. In this course, students will learn in-depth topics such as market research, consumer behavior, product and service promotion, branding, advertising, and digital marketing.

Bachelor of Marketing course includes:

Market analysis: study of the market situation and demand, identification of the target audience.

Consumer Behavior: Analyzing the behavior of buyers and their decision-making processes.

Branding and advertising: Creating a brand, marketing it, developing and implementing marketing campaigns.

Digital Marketing: Advertising products or services on the Internet and social networks, using SEO, SMM and other digital tools.

Strategic marketing: Development of a market strategy and successful positioning of the company in the market.

Students with a bachelor's degree in marketing can find work as marketing specialists in advertising agencies, companies, manufacturers, and other industries.

Admission quota for 2024-2025:

For the daytime form - the number of quotas may change depending on the directions.

For external form - the number of quotas may change depending on the directions.

Study duration:

For full-time education: 4 years.

For part-time education: 5 years.

Passing score: +60%.